Private Label Branding Strategies – Back-Track to Customer BT2C
Amazon Private Label Branding Strategies There are 2 schools of thought when it comes to branding a group of items. One method is to go the “Mega Brand” strategy where every item receives the same brand name. The other method is to have a major brand and then use a micro-branding strategy for each model or package. Watch my video and see what strategy I used and how it impacted my online sales and brand loyalty. Back-Track to Customer BT2C Back-Track sends a ton of replacement parts and renewed packages to customers everyday for our clients. We call this a BT2C (Back-Track to Customer) ticket. Great news is we’ve “SIMPLIFIED” the process dramatically and would like to show you the new way. Please watch the video for more details.
$370,000 Dirty Amazon Customer Return Scam
Two men are arrested in Palma De Mallorca, Spain for scamming Amazon out of an estimated $370,000 by abusing their easy no questions asked customer return policy and one simple trick. How Did They Abuse Amazon’s Customer Return Policy? The two men James Gilbert Kwarteng (22 years old) and his partner only identified as Juan allegedly purchased expensive items from Amazon and then used their easy no questions asked “Customer Friendly” return process to initiate a return for the purchased item.  However, instead of returning the original item purchased they filled the box with dirt. The trick that helped James and Juan get away with this scam for multiple years was they would fill the box with the exact weight of dirt in the box as the original item.  Once Amazon received the return back and weighed it, the system would automatically approve the refund. Amazon customer return fraud box of dirt What Did They do with the Product? The next stage of the scam, James and Juan setup their online business to resell the newly acquired goods at a deep discount. This deeply discounted product hurts other legitimate Amazon sellers from being able to sell their products at a ...
Amazon FBA Customer Return Rules
Amazon 3rd party sellers should be fully aware of Amazon’s customer return rules.  As a seller on the Amazon marketplace you agree to follow these rules.  Amazon will change/update the return policy from time to time.  The following information was last updated on 7/21/19. How Much Product Gets Returned to Amazon? We estimate that $32 Billion of product get returned to Amazon 3rd party sellers as a customer return each year.  This estimate is calculated as 20% of the $160 Billion sold on Amazon by 3rd party sellers per year.  The return rate will vary greatly from product category to product category. If Amazon customer returns are killing your profits, allow Back-Track to help you reNEW or rePAIR your returns and reCOVER your profits. Amazon Customer Return Rules Amazon’s standard return policy allows products to be returned within 30 days of receipt of shipment in most cases.  This includes items shipped from Amazon warehouses and from Amazon 3rd party seller warehouses.  This policy also covers both Amazon Prime and non-Amazon Prime orders. There are many exceptions to Amazon’s return policy for the following items: Baby Items, Clothing and Accessories, Collectibles, Collectible Coins, Computers and Electronics, Digital Products, Fine Art, Gift ...
Amazon Customer Return Reason Codes
Amazon has over 70 customer return reason codes to help Amazon customer service personnel determine who will pay the return shipping label cost for seller fulfilled orders.  This process is mostly automated and determined automatically during the return request process by the customer. If the return reason chosen is the customer fault, the customer will most likely pay the return shipping cost.  If the return reason code is Seller, the seller will most likely pay the return shipping cost. Over time, customers have learned if they select certain return reasons they will get a free return label even if the reason selected is not the actual reason they wish to return the item. This “Gaming” of Amazon’s automated customer return system has encouraged abuse of the system at the seller’s expense and why customer returns is one of the biggest complaints for Amazon 3rd party sellers. Return Reason Fault 1 Other reason Customer 2 Accidental order Customer 3 Better price available Customer 4 No reason given Customer 5 Incompatible or not useful for intended purpose Customer 6 Damaged due to poor packaging Seller 7 Arrived too late Seller 8 Missing parts or accessories Seller 9 Damaged during shipping Seller 10 ...
Amazon Warehouses Trash Millions of Unsold Products
Amazon Unsold Items and Customer Returns What does Amazon do with unsold items, customer returns or surplus inventory?  Sometimes, they simply destroy or discard it into landfills, by the truckloads.  That’s right, new TV’s, unopened toys, baby diapers, kitchen equipment and other electronics, never sold, never opened are being trashed due to slow sales, over supply or lack of demand. Before being kicked out of the area by Amazon security, reporters posing as Amazon employees went undercover to expose Amazon’s “Destruction Zones”, the place where products go to die within Amazon warehouses if they don’t meet sales expectations. One facility alone reportedly sending 293,000 items to a dump during a nine month period. Investigators used a drone to follow a loaded truck to their destination.  The trucks drove to a disposal center and then to a landfill. While the investigation and finding of “Destruction Zones” was discovered in France, it is also believed to be common practice in Britain and other Amazon warehouses. Amazon charges a fee called FBA Removal Order Fee to remove unsold, overstock or customer returns that are unfulfillable to be sent back to the seller. Here’s why Amazon is destroying unsold products. Sources Source: Britain’s Daily ...
Amazon FBA Customer Return Reporting
Amazon FBA Customer Returns If you sell on Amazon FBA, you already know that accepting customer returns under all circumstances is one of the “necessary evils” of doing business on Amazon.  We inspect 1,000’s of Amazon customer returns at Back-Track and our data shows that about 80% of customer returns on Amazon are “not defective”. If Amazon customer returns are draining your profits, allow Back-Track to reNEW them for you and recover your lost profits. As an Amazon seller, it’s extremely important you keep track of your customer returns.  You should track why customers are returning the product and how often customers are returning your products.  If a particular product is returned too often, Amazon may decide to disable the SKU from selling on the Amazon marketplace. The purpose of this article to is dive deeper into the customer return report. Where is the FBA Customer Return Report You can view the Amazon customer return reports at the following link: Amazon FBA Customer Returns Report Note: There are two reports.  One for merchant fulfilled and one for Amazon FBA.  Please be sure you’re on the correct report.  While your options are limited, Amazon allows you to “Manage Returns” only for ...