Amazon Private Label Branding Strategies There are 2 schools of thought when it comes to branding a group of items. One method is to go the “Mega Brand” strategy where every item receives the same brand name. The other method is to have a major brand and then use a micro-branding strategy for each model or package. Watch my video and see what strategy I used and how it impacted my online sales and brand loyalty. Back-Track to Customer BT2C Back-Track sends a ton of replacement parts and renewed packages to customers everyday for our clients. We call this a BT2C (Back-Track to Customer) ticket. Great news is we’ve “SIMPLIFIED” the process dramatically and would like to show you the new way. Please watch the video for more details.