It’s Taco Tuesday at Back-Track! 2 more bite-size tips to help you build your eCommerce empire as well as recover your lost profits from customer returns.

DEMAND CURVE and TRIGGERS

First, do you know your DEMAND CURVE? What about TRIGGERS? Let’s dive into it!

The demand curve is basically a seasonality chart that shows you the change in demand over time. In forecasting, it is referred to as the seasonal index. Don’t get this confused with your sales curve which is the actual result you achieve during the same timeframe. The demand curve shows you the opportunity you have available.

The second thing to focus on are the “Triggers”. These are events that happen which drive customers to be searching for your specific product or having a need to be filled that your product fills. It’s very important that you take time to learn and understand all of the major triggers for your product. This is important if you wish to build a better connection or rapport with your customers by crafting your pre-sale messaging directly at their specific need or event coming up.

Triggers drive demand, demand drives sales. It’s your job to connect the dots and be their “chosen seller” when they’re comparing options. In this video, I briefly explain how I discovered 4 major triggers that drove demand for my products and how I adjusted my pre-sale messaging to talk directly to the customer and how my product satisfied their needs.

Shipping Back to Amazon FBA

The second bite-size taco is how to ship items back to Amazon FBA within the Back-Track online system. Amazon recently updated the “flow” for creating inbound shipments to help streamline or automate some of the steps. Back-Track ships a lot of items into Amazon FBA and we like to make this process as simple and easy as possible.

This video doesn’t dive into the DEEP details but talks about the basic steps. There are 2 more detailed videos to help you with step by step if needed.